You will need

business model canvas template, pen


20–40 minutes


1–5 colleagues


3 – requires you to consider all the details

Use when...

  • you like the idea behind the approach called lean start-up
  • laying emphasis on the business model of the service
  • you are able to describe the service’s advantages for the user 

Do not use when...

  • the idea of the future form of your service is not entirely clear
  • the team has not agreed on the strategic goals


  1. Think about and clear up what your idea and goals are.
  2. Focus on who your customers are and define Customer Segments. Then define the Value Proposition for your users.
  3. List Channels and contact points through which you are going to deliver the service to your customers. Focus on Customer Relationships. This will help you to determine the Revenue Streams.
  4. Think about Key Resources you need in order to provide your service and Key Activities related to it.
  5. At this moment, you should have a clear idea about the types of Key Partnerships you need.
  6. In the end, create an inventory of expenses related to the providing of the service (Cost Structure).
  7. In a team, discuss, revise, and constantly test the business model.

Keep in mind that...

  • you should try Desk Research before creating the Business Model Canvas in order to map the business models of your competition
  • use post-its rather than sheets of paper - they can be easily replaced with a new and better idea

Find out more

In the design phase, you can use the following methods…

When you need a material prototype

Download the book Service Design in Libraries

It includes detailed descriptions of case studies from both the Czech Republic and Norway.

Download the book  

Get the design methods card set

You will always have a ready help, which will tell you how to proceed, and which tools to prepare.

Get the card set