You will need

pen, paper, dictation machine, video camera, scripts, meeting room, and snacks

Time

1−2 hours

People

8−12 users

Difficulty

3 - maintaining the continuity of discussion, group dynamics control, and the ability to improvise

Use when...

  • researching opinions on any service or any problem in the library
  • you need to expand and confirm information, which emerged from, say, questionnaire
  • you want to test the concept of a new service or when you attempt to solve a design problem together with the users

Do not use when...

  • you need a representative opinion of a larger number of users (use Questionnaire instead)
  • you need to get to know opinions of several target groups

Procedure

  1. Prepare your research questions and a script.
  2. Think about whom should your focus group consist of, with whom do you want to talk in the focus group, which can consist of 8-12 people.
  3. Secure the venue, technical equipment, and refreshments. Arrange the date and invite the users.
  4. Make sure that everyone feels comfortable and has the opportunity to respond to all questions. Reserve some time for users’ discussion.
  5. You may use a dictation machine, camera, or video camera to record the discussion of a focus group.
  6. Conduct a detailed analysis of the recording, transcript of the discussion would also help you a lot.

Keep in mind that...

  • homogeneous composition of a group will provide you with better group dynamics
  • it is important that every participant of the discussion has the same space for his or her comments
  • focus group can also be arranged online, in such case, it is preferable to have two moderators

Find out more

  • Focus Groups by George Kamberelis is a book with comprehensive resources related to the focus group methodology
  • G. R. Walden’s article Informing Library Research with Focus Groups about techniques that might be used for a focus group method in libraries

In the exploring phase, you can use the following methods…

Desk Research

When you need to quickly obtain valuable information

When you need to collect a lot of opinions in a short time

When you need a quick feedback

Download the book Service Design in Libraries

It includes detailed descriptions of case studies from both the Czech Republic and Norway.

Download the book  

Get the design methods card set

You will always have a ready help, which will tell you how to proceed, and which tools to prepare.

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