Innovation Generator
Innovation Generator is a simple technique that will help you to link the findings of your research and analysis with opportunities and values of your company or organization.
You will need
paper, pensTime
30 minutesPeople
2–12 peopleDifficulty
1 – one can even enjoy some fun with this techniqueUse when...
- expecting a quick team brainstorming
- looking for an inspiration for a future service
- you believe that cooperation promotes creativity
Do not use when...
- you do not know what are your users’ needs (go back to interviews)
- you need a more complex design of your service (try Business Model Canvas instead)
Procedure
- Divide your paper in thirds - call them “Problems”, “Opportunities”, and “Innovations”.
- Stick post-its with research-based insights about the problems of your target group in the first partition.
- In the second partition, use post-its with products, services, and values of your organization, or with products, services, and values that would be easy to implement.
- In a team, combine the post-its from the first and second partitions.
- Test the most interesting combinations and swiftly introduce them into practice.
Keep in mind that...
- this method is devised for team work
- you can create the template on a wall or some larger space, which will provide almost unlimited space for your suggestions
- walk when coming up with ideas, it is proved that movement helps one’s brain to think
Find out more
- we adopted this method from Innovation Games
- get inspired with the book called Gamestorming where you can find this method as well as many others similar to it
