You will need

an online platform


60 minutes or more


1 colleague


2 – depending on the technical execution of the method

Use when...

  • you need to test whether there is anyone interested in your service before launching it
  • you have defined the action the user is to perform (e.g. reserve a book)
  • having a database of contacts whom you can inform about your page or when having a small amount of resources which can be invested in the promotion

Do not use when...

  • not having your users’ needs researched
  • not knowing how to reach out to the users with your offer


  1. Choose a platform for creating your landing page. It could be a simple blog.
  2. When creating the landing page, keep in mind what its purpose is. It should be clearly defined (testing an interest in a new type of action, or signing up for a newsletter).
  3. Pay attention to simplicity and clarity when creating. The amount of information on the page should not be overwhelming, on the contrary – it should make a fresh and airy impression. 
  4. Make sure it includes call to action that will help the user to realize your intent, e.g. “Sign-up” button.
  5. Evaluate the impact of the landing page.

Keep in mind that...

  • this method can be combined with A/B Testing, in which case you can compare two versions of a landing page simultaneously
  • it is important to be meticulous when measuring the conversion rates and when keeping an eye on bottlenecks
  • there are online tools for the purpose of creating of a landing pages, which also include analytical functions

In the design phase, you can use the following methods…

Download the book Service Design in Libraries

It includes detailed descriptions of case studies from both the Czech Republic and Norway.

Download the book  

Get the design methods card set

You will always have a ready help, which will tell you how to proceed, and which tools to prepare.

Get the card set