Landing page is a simple form of web-based presentation you might use for interaction with a user and, above all, for testing of his or her interest in the service.
You will needan online platform
Time60 minutes or more
Difficulty2 – depending on the technical execution of the method
- you need to test whether there is anyone interested in your service before launching it
- you have defined the action the user is to perform (e.g. reserve a book)
- having a database of contacts whom you can inform about your page or when having a small amount of resources which can be invested in the promotion
Do not use when...
- not having your users’ needs researched
- not knowing how to reach out to the users with your offer
- Choose a platform for creating your landing page. It could be a simple blog.
- When creating the landing page, keep in mind what its purpose is. It should be clearly defined (testing an interest in a new type of action, or signing up for a newsletter).
- Pay attention to simplicity and clarity when creating. The amount of information on the page should not be overwhelming, on the contrary – it should make a fresh and airy impression.
- Make sure it includes call to action that will help the user to realize your intent, e.g. “Sign-up” button.
- Evaluate the impact of the landing page.
Keep in mind that...
- this method can be combined with A/B Testing, in which case you can compare two versions of a landing page simultaneously
- it is important to be meticulous when measuring the conversion rates and when keeping an eye on bottlenecks
- there are online tools for the purpose of creating of a landing pages, which also include analytical functions