Unless you need to do a large survey with a wide variety of topics, it is good to use a poll. It can have both face-to-face and online forms. It is essential that it consists of only a couple of questions. It is suitable for strengthening the relationship with a particular target group.
You will needpen, paper, online tools
People10 or more users
Difficulty1 – it’s not a rocket science
- you need to elicit the users’ opinion on one particular service or one of its parts
- you need a proposal for the fastest improvement possible
- you want to build positive relationship with the users
Do not use when...
- you need to conduct an extensive research (Questionnaires are better for the purpose)
- you want to know user’s opinion more in depth (interview is better suited for that)
- Determine the service that will be covered by the poll.
- Depending on the composition of your target group, formulate up to five questions.
- Depending on whether the service is material or online, place the poll so that it is in close proximity to the service.
- Process and evaluate the result.
Keep in mind that...
- the poll will help you with eliciting users’ opinion on one service or one of its aspects
- polls are often completed by people who have a spare time for their completion, i.e. you have no control over who your respondents are, hence the possibility of unrepresentative sample
- the results of the poll are not representative and might rather serve as the first information that needs to be further verified