Questionnaires will allow you to reach out to a large number of users with a relatively low effort. It is a universal method applicable for a variety of purposes - these may range from user satisfaction surveys to the mapping of relationships in the workplace.
You will needpen, paper, online tools
People50 and more users (depending on the type of the questionnaire)
Difficulty2 – depending on the scope of the investigated field
- you need to know opinions of a large number of users
- you want to ask more questions at the same time
- you want to obtain structured data
Do not use when...
- you have one or a few rather specific questions (a Poll will be enough for the purpose)
- you need to know users’ opinion in depth (interviews or Focus Group are better suited for this purpose)
- Prepare your research questions and reformulate them into questions for the respondents. The questions must be unambiguous, avoid complex formulations and foreign words and terms.
- Think about whom you are going to ask and how many answers you need. Your sample should be representative.
- Decide on the means of collecting the answers. Online questionnaires are a good idea if you have a database of users to whom you want to send your questionnaire. With some specific groups, such as seniors, it might be preferable to conduct a face-to-face survey.
- If you do not have a database and want to have a representative research, you can purchase so-called Respondent Panels.
- Test the questionnaire by having a suitable person completing it in practice. If everything works fine, start collecting your data.
- Process the results into charts, tables, or infographics.
Keep in mind that...
- you have to choose the right group of respondents to whom you will send your questionnaire
- when analyzing, it is desirable to monitor not only the factual, but also the statistical significance of the answers
- questionnaire will help you to elicit a large number of opinions on the investigated topic; deeper understanding of the problem is better obtained by qualitative methods
Find out more
- follow the work of Caroline Jarrett from UK Government Digital Service