Who? To whom? With whom? Why? The stakeholder map will reveal everyone whose activity is related to your service while helping to describe their interests and mutual relations.
You will needtemplates for stakeholder maps, post-its
Time60 minutes and more
Difficulty2 – the analysis of influence might be more difficult
- you want to involve all the interested parties in the process of designing a new service
- you do not want to miss out any important group when planning a schedule for interviews with users
Do not use when...
- you do not have a clear picture of the service you plan
- Think about whom your services are intended for, who provides them, and who is involved.
- You can, for example, include users and staff, but also tutors, superiors, IT support, and other colleagues or external partners.
- The individual points on the map may also be organizations or associations.
- Connect the stakeholders and draw their mutual relationships. It is important to map both possible synergies and conflicts.
- Indicate the degree of influence of your service on individual groups and their influence on your service.
- Decide whether there is a necessity of cooperation between individual stakeholders.
- Stakeholder mapping guarantees that you will not forget to consider any of the target groups when designing new services and innovations.
Keep in mind that...
- using different colors will highlight to what extent your project is going to affect the individual stakeholders
- stakeholder mapping can take a form of a mind map, but if you prefer something more analytical, you will appreciate a schematic plotting in quadrants divided by the axes of Degree of Interest and Ability to Affect the Project
Find out more
- more about stakeholders on servicedesigntools.org