You will need

templates for stakeholder maps, post-its


60 minutes and more


2–4 colleagues


2 – the analysis of influence might be more difficult

Use when...

  • you want to involve all the interested parties in the process of designing a new service
  • you do not want to miss out any important group when planning a schedule for interviews with users

Do not use when...

  • you do not have a clear picture of the service you plan


  1. Think about whom your services are intended for, who provides them, and who is involved.
  2. You can, for example, include users and staff, but also tutors, superiors, IT support, and other colleagues or external partners.
  3. The individual points on the map may also be organizations or associations.
  4. Connect the stakeholders and draw their mutual relationships. It is important to map both possible synergies and conflicts.
  5. Indicate the degree of influence of your service on individual groups and their influence on your service.
  6. Decide whether there is a necessity of cooperation between individual stakeholders.
  7. Stakeholder mapping guarantees that you will not forget to consider any of the target groups when designing new services and innovations.

Keep in mind that...

  • using different colors will highlight to what extent your project is going to affect the individual stakeholders
  • stakeholder mapping can take a form of a mind map, but if you prefer something more analytical, you will appreciate a schematic plotting in quadrants divided by the axes of Degree of Interest and Ability to Affect the Project

Find out more

In the analysis phase, you can use the following methods…

When you need to process the data to create a prototypical user

Download the book Service Design in Libraries

It includes detailed descriptions of case studies from both the Czech Republic and Norway.

Download the book  

Get the design methods card set

You will always have a ready help, which will tell you how to proceed, and which tools to prepare.

Get the card set