Describe your service in an illustrated story. Show it to others and get feedback.
You will needcard stock, pen or markers, photos, pictures, flipchart, pin board or wall
Difficulty1 – it depends on your creative skills
- you need a quick visualization of user scenarios
- you want to comprehensibly show the engagement with the service to your teammates
Do not use when...
- you do not know possible scripts of engagement with the service
- having a lot of channels and places of contact (it would be better to use more schematic Customer Journey Mapping)
- Think about what does the user need to go through when engaging with a service.
- You can start with the most important event and, together with your colleagues, think about what precedes the event or, conversely, what follows.
- In advance, specify how much you want to go into detail. Draw pictures (sketches, drawings, or photos) or collages of the individual events. You can also add some text to them.
- Focus on what a user does and their reasons to do that. It means what is his or her environment, how much time does it take, and how does he or she feel during the process.
- Try to use different colors in order to evoke different mood with the cards.
- Once you have prepared all the details of the story, tell it to your users or your colleagues.
- Collect suggestions and proposals for improvement.
Keep in mind that...
- it is good to make a draft of the timeline in the beginning
- post-its can serve well as individual panels of your storyboard - you do not have to redraw the whole storyboard when you make a mistake
- you should ask a few people to test your storyboard and provide you with feedback, before you present it to the public