Clear up what are your Strengths and Weaknesses, chart your Opportunities and Threats.
You will needSWOT analysis template, markers
Difficulty2 – materials with detailed information will make everything easier
- you need a fast technique for the purpose of evaluation of the current state of an already existing project
- formulating the strategy of your service or product for the future
- working in team in order to find out where did the current project succeed and where it failed
Do not use when...
- you emphasize users’ needs rather than insider’s view
- most of the people in your team cannot be involved in the technique
- Focus on your institution. Build a team that will work on the analysis and gather as large an amount of important data as possible.
- Find your Strengths (S). Strengths might include well-set processes, strong team, catchy name, financial flow, and more.
- Weaknesses (W) might be for example poor internal communication, insufficient financial situation, or unattractive location.
- Focus on the surroundings. Look for the Opportunities (O) - insufficient demand for services, weak competition, strong partners, and demographic trends.
- As a Threat (T), we might consider change in legislation, technological trends, or pricing policy of your competition.
- Discuss the results, eliminate Weaknesses, get ready for Threats, boost your Strengths, and embrace the Opportunities.
Keep in mind that...
- if you have a large team, you should divide it into smaller groups and make sure that everyone can contribute to the discussion
- a SWOT analysis may start as a Brainstorming
- you can obtain material for SWOT Analysis through Desk Research, Questionnaires, or interviews with users
Find out more
- example of SWOT analysis from the Indian Library Association